BCKR
roles: creative/producer | model
awards: Best Presentatation Design & Best Campaign Art Direction (out of 20 other groups)
This serves as a visual style guide, outlining the art direction that reflects BCKR’s tone—bold, gritty, and nostalgic. ensuring consistency across all creative assets.
Nostalgic - Invites consumers to project their own stories and pride into the brand and in their alma mater —whether it’s their game days, old hikes, or the good ole days with friends.
Gritty - Captures the boldness and loyalty of devoted college fans, reflecting a sense of earned pride and relentless drive that goes beyond school spirit.
Mysterious - A sense of mystery aligns with the spirit of discovery in both nature and memory—perfect for a brand rooted in nostalgia and the unknown.
We want each school to reflect the BCKR aesthetic while maintaining its individual color palette. Through unifing the tone across the website it will build a strong brand identity. Creating a strong brand identity and aesthetic, it will build a reputation around bckr and stand out from other collegiate apparel brands and the schools itself.
We found it VITAL to keep up the visual cohesion across the website and build a known aesthetic for the brand. The catalog reflects BCKR’s bold visual style, with a layout that feels intentional and immersive. Hover effects reveal the jacket’s technical features, making it easy for customers to explore performance details while staying engaged in the browsing experience.
The live stock tracker builds a sense of urgency and fuels school pride by showing how many of the only 500 jackets per school are left in real time. Paired with a dropdown of other schools' progress, it transforms the drop into a competitive race, tapping into FOMO and making every purchase feel like a win for your campus.
By refreshing the Instagram page, we’re creating a more cohesive visual identity that aligns with a gritty, nostalgic, and cinematic brand direction. The feed will feel intentional and curated, with consistent textures and tones across all schools. While still leaving room to spotlight each campus’s unique story. This elevates BCKR’s presence as a premium, limited-edition college brand rooted in tradition, pride, and timeless style.
We crafted this LinkedIn post after using the MRI Simmons database, which showed that our target audience—college-educated, tradition-driven alumni—is highly active on the platform. The message introduces BCKR’s new era with a focus on premium outdoor alumni gear, blending school pride with lifestyle, and positioning the brand as the go-to for repping your team—on campus, in the office, or out in the wild.
For the print ad, we chose 1859 Oregon Magazine because its content aligns with the high-end, nature-focused Oregon lifestyle we’re targeting. Instead of directly showcasing product, the ad will focus on telling the story behind BCKR; how it started, what it’s about and what the future of BCKR looks like.
For the YouTube Ad, we will be paying to have it aired only to the specific demographic we discussed earlier. We aimed for the video to tell the story of BCKR while still holding that cohesive art direction.
https://www.youtube.com/watch?v=WrD6vMnS2zQ