Spotify “Up-Close”
(Class Group Project)
Role: Concept Development | Media Production | Project Management
Ask:
Create a campaign that spreads joy through music and reinforces the connection between fans and artists.
Insight:
Fans feel disconnected from their favorite artists.
You dream of being noticed— we all do. You want to feel seen and valued by those you idolize. You want Billie to lock eyes with you and whisper sing into your soul. You want Liam Gallagher to scold you and call you a wanker for sobbing in his presence— you want to be part of the select few where this becomes a reality— to experience Spotify up-close and personal. Stream it on stage.
Our Big Idea:
A celebration of true fandom, Spotify Up Close brings top listeners face-to-face with their favorite artists through intimate, invite-only concerts in major cities. This campaign turns music streaming into real-life connection—transforming data into unforgettable, exclusive experiences for the fans who know every lyric.
DECK
moodboarding/brainstorming
https://www.pinterest.com/tonyleerod/spotify/
mockups